Long Tail Search & Web Analytics
I’ve been watching my Google Analytics statics lately and I’m amazed at the amount of traffic that Google sends my way. The funny thing is, a lot of my traffic comes from people who are entering some pretty detailed and obscure search terms that match up with one of my blog posts. These detailed searches are often called the long tail of search.
Not surprisingly, my site doesn’t rank very well if you search Google on “FreeBSD” since there are tons of high ranking sites that deal with FreeBSD. However, if you type “FreeBSD Consulting in Calgary” I currently come up in the #1 and #2 positions.
If you type “mac os x” in Google I wouldn’t have a prayer of ranking well in Google. However, type “gparted mac os x” and I come up #3 as a result of this post.
If you type “ltsp” I don’t show up at all. However, I come up #1 with “ltsp linux thin client” as a result of this post.
The Good News
I get between 50 and 100 people per day who visit my site as a result of doing a Google search using terms that I’ve talked about in my blog. You don’t have to rank well for super popular search terms in order to generate Google traffic!
The Really Good News
People that are typing detailed queries into Google are looking for specific information. In many cases, these people are looking to solve a problem or make a purchase.
For example, somebody that is searching on “Linux” in Google is looking for some pretty generic information. If my site were to rank well, and they clicked on my link, they’d probably be pretty disappointed in the results. There are a LOT of sites that are much better sources of information on Linux.
However, if somebody were to type “Linux Consulting in Calgary” (I currently show up in the #3 spot) then they would probably be quite pleased with the results. Linux consulting is one of the things that I do and I am in Calgary. The odds of that person contacting me are pretty good because I’m what they were looking for!
Attention Small Business: Get Blogging!
Here’s the thing about my business blog: I post about what I do on a daily basis and the things that interest me. The posts contain all sorts of keywords and phrases that people who might want to hire me are typing into Google every day. The more posts I make, the more pages I have that contain relevant, rich, meaty key terms that Google loves. Every time I post an article I increase the odds of a potential customer finding me in the search engines and that is never a bad thing…
If your goal is to generate business via the search engines, a business blog is a GREAT way to participate in the the long tail of search and start generating web traffic that is highly predisposed to becoming your next customer.