Ever worry that your important outbound emails might not be reaching their intended recipients?
It seems like everyone has had at least one important email not get through to the intended party, only to find that it was caught in the recipient’s SPAM filter.
Successful delivery of legitimate email (ie non-SPAM) is a growing concern with so many companies and ISPs implementing increasingly aggressive anti-SPAM strategies. A slight problem or misconfiguration with your mail server, email software, or message content can be the difference between succesful delivery and your message wallowing forever in SPAM filter purgatory!
There is no way to guarantee that your email will reach its final intended destination, but there are some things you can do to increase the odds. On the other hand, there are also some things you can do (or not do) to significantly decrease the odds of successful delivery.
I had initally planned to make this one long post, but I’ve decided to split it up into a series of posts since it got long really fast! Some tips are aimed at people who run their own mail servers, while others are more general in scope and apply to everyone that owns a keyboard. In each case, I’ll try to help you understand how the various anti-SPAM strategies work and how they may conspire to prevent your email from getting through to the intended recipients.
I’ll update this post with links to the tips as I publish them.
- Avoid SPAM filters by ensuring your DNS is setup correctly
- Navigate the anti-SPAM filter maze with SPF
- Navigate the anti-SPAM filter maze with Common Sense!
Well, you make an interesting point.
Here’s a solution:
At Reputation Technologies Inc., we’ve put a lot of work into this issue.
We’ve come up with a service that allows you to establish your reputation and improve your odds of getting your email through the maze of spam filters.
But furthermore your message is guaranteed to be delivered if your server gets certified.
Nonetheless, we don’t want you to get confused, certification costs $499 per server per year, but for the rest, you can establish as good a reputation at no cost.
I didn’t mention in my previous post that you can sign up for the service free of charge at http://www.reputationtech.com.
Thanks,
Alberto Mujica
Not sure how you can “guarantee” delivery? I haven’t totally grasped the complete concept of what you’re trying to achieve, but it seems like you can only guarantee delivery if you (the middle man) have a relationship with both the sender and recipient? Give the millions of mail servers on the internet that seems like an insurmountable task. Am I missing something here?
Well, we only guarantee delivery through our partner’s systems and software.
Our network of partners and ISPs is growing everyday because we are able to provide them with increased revenue in addition to better information to determine if an email source is likely to be sending spam or not.
This, of course, makes their anti-spam filters more effective, and therefore increase their market share.
The more partners adopt this better it is for everyone.
Hope this helps clarify things.
Thanks,
Alberto Mujica